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Thanya Iyyappan
Striving cantor
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Title: Unleashing Creativity: My Experience Participating in an hackadthon Excited to be diving into the world of innovation at the hackadthon! Ready to collaborate, innovate, and make an impact with fellow tech enthusiasts. Let's hack our way to greatness! 💻🚀Are you ready to dive into the fast-paced world of advertising and innovation? These events bring together creative minds, tech enthusiasts, and marketing wizards to solve real-world advertising challenges in a limited timeframe. Recently, I had the opportunity to participate in one of these exhilarating events, and it was an experience like no other.The atmosphere was electrifying as teams formed, each member bringing their unique skills to the table. From graphic designers to copywriters to data analysts, every role was crucial in crafting a winning solution. The clock started ticking, and we were off, fueled by adrenaline and the desire to push the boundaries of traditional advertising.One of the most exciting aspects of the hackathon was the diversity of challenges presented by the sponsors. From rebranding campaigns to leveraging emerging technologies like augmented reality, each challenge pushed us to think outside the box and experiment with new ideas. The pressure was on, but so was the excitement.Collaboration was key as we brainstormed concepts, refined our pitches, and iterated on our designs. The energy of bouncing ideas off one another fueled our creativity and pushed us to explore unconventional solutions. There were moments of frustration and setbacks, but overcoming these obstacles only made our team stronger and more determined to succeed.As the deadline loomed closer, the intensity heightened. We fine-tuned our presentation, rehearsed our pitch, and made the final tweaks to our prototypes. Then, the moment of truth arrived as we stepped onto the stage to showcase our work to the judges and fellow participants.The competition was fierce, with each team delivering impressive solutions to the challenges at hand. But in the end, it was the innovative approach, cohesive execution, and passion behind our project that propelled us to victory. The feeling of pride and accomplishment as our team was announced as the winner was indescribable.Participating in an hackadthon was not just about winning; it was about the journey of exploration, collaboration, and creativity. It was about pushing the boundaries of what's possible and challenging ourselves to think differently. It was an experience that I will carry with me as I continue to pursue opportunities to innovate and make an impact in the world of advertising. If you're looking for an exhilarating adventure that combines creativity, teamwork, and innovation, I highly recommend participating in an hackadthon. Who knows? You might just uncover the next big idea that revolutionizes the way we think about advertising. #snsinstitution #snsdesignthinkers #designthinking #Hackadthon #Innovation #TechEnthusiast
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Simone Silva-Lysko
Strategic Go-to-Market Manager | 10+ Years of Versatile Marketing Experience | Elevating Mobile Gaming Experiences in Europe
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When it comes to marketing, it's often the unconventional that truly stands out. 🚀For most of my career I’ve been part of the magic of marketing, where creativity meets strategy, making unusual ideas and unexpected partnerships come to life.This applies to the fun & creative world of gaming, but it 100% applies across any industry and audience.Regardless of marketing channels or specific content, here are 5 lessons that successful marketing campaigns have taught me.#MarketingInsights #Creativity #DataDriven #CollaborationLet's keep the conversation going. What marketing lessons have resonated with you lately? 👇
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Pivot, Adapt, Persevere! This is how we learn to see opportunity through potential struggle.#selfdevelopment #intheoffice #mindsetshift #adaptovercome
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Steph Johnson
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There is a difference between a 🤖 Product launch and a 📨Marketing launch.🤖 Product launch = Make a product available to users; focusing on features, functionality, and value.📨Marketing launch = Announce a product in the public domain; creating a news moment, generating interest, and driving demand through various marketing channels and strategies.🗝️When you’re a startup, the product launch is key. 🗝️You want to get the product in the hands of users asap, and start receiving feedback to answer questions like: What are the essential missing features? Who loves the product as is? How are users using it? What would you pay for it?We’re getting close to our beta launch at Multiplayer, so wish us luck! 😊
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Carly Osman Holme
Marketing support for ambitious scaling brands | Board Advisor | Epic Kitchen dancer
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About Sprowt sprowt.uk“If you look back and you are not embarrassed about what you first launched you launched too late”The brilliant Asher Flowers gave me this advice right back at the start of my journey going alone. And looking back he is right I am so embarrassed by version 1,2,3,4,5, 11, 27 ….But these versions were all valuable stepping stones, they were a series of mini-tests, built by immersing myself in the world of my clients and asking what they really needed. Building product offerings based on their dreams to be category-defining brands but not knowing how to do this.Version whatever I’m on now is exclusively designed to do that. Be the support and rocket fuel to help clients challenge the status quo play big and act ballsey. Take a risk, safe in the knowledge that playing it safe is the biggest risk at all.Check us the latest iteration of Sprowt- which I’m no doubt in a year I’ll be embarrassed about. www.sprowt.uk
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ROMAN BORDUNOV
CMO QRit. Social Media Marketing, digital and so on
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Let's discuss the pointlessness of discussing other people's and agencies' marketing cases. Sites like VC.ru are full of statements like "How we increased sales by 1342% with gamification," "How Instagram collaboration with Toto Cutugno brought 15 subscribers to our Telegram channel," and so on.Retelling your case studies (even successful ones) is content of dubious value. First, they are written to sell yourself, praise yourself, and let your clients know that you are an expert.The benefit to the reader in these texts could be more questionable. Sure, you may be inspired or get some ideas. BUT YOU CAN'T APPLY THEM DIRECTLY TO YOURSELF. A case is a story about a specific product, a specific problem, and a specific consumer. At least three components combine to create a unique story. It may be interesting to read, but it is unlikely to be practical.Any thoughts?
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Giridhar Gopal (GG)
Communities-as-a-Service | Community Venture Studio
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A friend, Sushmita, who runs the Social Media for a reputed D2C brand, spouted off "People want to see faces and speak to real humans. Not bots!"We were brainstorming a content strategy for one of our communities, SportsCentric, and in the middle of the conversation, we hovered around the unavoidable topic of using bots as faces. And it dawned upon us that we(personally) were not aligned on the values of bringing in bots into the picture (literally in frames) and we would rather just stick to using them for improving efficiency/distribution / etc.The edge for Humans over Bots is being Human!BTW, she is not moonlighting, just volunteering (for now) ;)#Marketing
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Rahul Pareek
Brand Strategy | Software Engineer
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Hey LinkedIn fam!Let's dive into an inspiring case of innovative marketing that Red Bull pulled off – the power of thinking outside the can!Even though this is the most common example, it is fun reciting again and again.🚀 Unleashing Creativity in Marketing: Red Bull's Brilliant Strategy! 💡Red Bull has always been synonymous with pushing boundaries, and their marketing strategy is no exception. One of their most remarkable moves was when they strategically placed empty Red Bull cans in unconventional outdoor locations, creating quite a buzz in the process. "Empty cans outside? What's the deal?" you might ask. Well, here's the genius behind it: 🧐 Curiosity Sparks Conversation: By placing empty cans in unexpected places like parks, hiking trails, and other public spaces, Red Bull tapped into our natural curiosity. People couldn't help but wonder how these cans ended up there, sparking conversations and social media buzz. 🗣️ Interactive Storytelling: Red Bull crafted a narrative without words. The cans themselves told a story of energy unleashed, adventure, and pushing limits. Passersby were drawn into the brand's ethos just by stumbling upon these intriguing installations. 📖 User-Generated Content Goldmine: The tactic ignited a wave of user-generated content. People shared photos and stories of the cans, inadvertently becoming brand advocates. Red Bull leveraged this free advertising by reposting and engaging with the content. 📱 Memorable Brand Association: Whenever someone saw a Red Bull can in an unexpected location, they instantly linked the brand with excitement and daring endeavors. This association strengthened Red Bull's positioning as a lifestyle choice, not just a beverage. 🎯Breaking the Mold: Red Bull's unconventional approach broke free from traditional advertising norms. It demonstrated that marketing doesn't always have to be in-your-face; it can be a subtle, immersive experience that leaves a lasting impact. This campaign reminds us that creativity knows no bounds and that even the simplest ideas can leave an indelible mark. #MarketingMarvels #InnovationUnleashed #RedBullMagic #redbull #OutOfTheCanThinking
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Mason Gadomski
Copywriter and Email Marketer | Expanding Businesses through Strategic Email Campaigns and Persuasive Copy | Business Analyst at AMSCO Medical
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𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐭𝐨 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐰𝐚𝐲.I'm excited to be working with a new brand that has a fresh take on building a community:𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲: A thriving community often begins with an element of exclusivity. This unique appeal makes it enticing to join.𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Community thrives on active participation. Involving everyone in new ideas is a great way to keep people connected.𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: The community experience should be seamless, even when moving from one platform to another. Whether it's migrating from YouTube to Instagram or distilling long-form content into bite-sized pieces, consistency is key.
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Tina Loc
I simplify social media trends to help marketers & founders engage with customers 📈 Growth Marketer | Top 7% Mentor @ Mentorcruise | Social Media Addict
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Corporates using memes for marketing is horrendous. When marketing to Gen Z, there's more to consider than being 'cool'. Have you ever cringe at a brand awkwardly using memes, sometimes in the wrong format? It's like watching a dad dance at a disco.The lesson here 👉 Truly understand Gen Z's culture, don't just mimic.What's your take on brands using memes for marketing?
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